- recognition
- recognition rec‧og‧ni‧tion [ˌrekəgˈnɪʆn] noun [uncountable]1. MARKETING when people know who a person is or what something is, or know something about them as soon as they see them or hear their name:
• We are bigger than most companies and our name recognition is higher.
• The company is focused on building brand recognition through marketing campaigns.
2. when a machine can recognize somethingmagˌnetic ˌink ˈcharacter recogˌnition abbreviation MICRa system that recognizes printed letters, for example on a cheque or official documenta computer system for automatically recognizing letters and numbers that have been printed or written by hand on paperˈvoice recogˌnition COMPUTINGa system in which a computer understands and obeys instructions spoken by a human voice:• Many phone operators will be replaced by voice recognition technology that responds to a caller's verbal prompts.
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recognition UK US /ˌrekəgˈnɪʃən/ noun [U]► MARKETING a situation in which people know what something is when they see or hear it: »After thirty years of trading, the company name enjoys global recognition.
»We have poor brand recognition in the Asian market.
»Skype's dominance and name recognition can pose problems for competitors.
► the act of praising or rewarding someone for something they have done: »We did all the work but they got all the recognition!
»They are to receive bonuses in recognition of their work.
► official agreement that an organization has authority to do things: »They have been trying for three years to get recognition for their union.
»The council runs a recognition scheme for private colleges.
► IT the ability of a machine to read something electronically and to get information from it: »text recognition software
→ See also BRAND RECOGNITION(Cf. ↑brand recognition), MICR(Cf. ↑MICR), OPTICAL CHARACTER RECOGNITION(Cf. ↑optical character recognition), VOICE RECOGNITION(Cf. ↑voice recognition)
Financial and business terms. 2012.