recognition rec‧og‧ni‧tion [ˌrekəgˈnɪʆn] noun [uncountable]
1. MARKETING when people know who a person is or what something is, or know something about them as soon as they see them or hear their name:

• We are bigger than most companies and our name recognition is higher.

• The company is focused on building brand recognition through marketing campaigns.

2. when a machine can recognize something
magˌnetic ˌink ˈcharacter recogˌnition abbreviation MICR
a system that recognizes printed letters, for example on a cheque or official document
ˌoptical ˈcharacter recogˌnition abbreviation OCR COMPUTING
a computer system for automatically recognizing letters and numbers that have been printed or written by hand on paper
ˈvoice recogˌnition COMPUTING
a system in which a computer understands and obeys instructions spoken by a human voice:

• Many phone operators will be replaced by voice recognition technology that responds to a caller's verbal prompts.

* * *

recognition UK US /ˌrekəgˈnɪʃən/ noun [U]
MARKETING a situation in which people know what something is when they see or hear it: »

After thirty years of trading, the company name enjoys global recognition.


We have poor brand recognition in the Asian market.


Skype's dominance and name recognition can pose problems for competitors.

the act of praising or rewarding someone for something they have done: »

We did all the work but they got all the recognition!


They are to receive bonuses in recognition of their work.

official agreement that an organization has authority to do things: »

They have been trying for three years to get recognition for their union.


The council runs a recognition scheme for private colleges.

IT the ability of a machine to read something electronically and to get information from it: »

text recognition software

See also BRAND RECOGNITION(Cf. ↑brand recognition), MICR(Cf. ↑MICR), OPTICAL CHARACTER RECOGNITION(Cf. ↑optical character recognition), VOICE RECOGNITION(Cf. ↑voice recognition)

Financial and business terms. 2012.

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Look at other dictionaries:

  • Recognition — (re+cognition) is a process that occurs in thinking when some event, process, pattern, or object recurrs . Thus in order for something to be recognized, it must be familiar. This recurrence allows the recognizer to more properly react, survival… …   Wikipedia

  • récognition — [ rekɔgnisjɔ̃; rekɔɲisjɔ̃ ] n. f. • 1842; « examen » 1771; « confession » 1430; lat. recognitio « revue, inspection » ♦ Philos. Acte de l esprit qui reconnaît (une chose) en identifiant. ● recognition nom féminin Littéraire. Reconnaissance,… …   Encyclopédie Universelle

  • recognition — rec·og·ni·tion /ˌre kəg ni shən/ n 1: the act, process, or fact of recognizing 2: the state of being recognized Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 …   Law dictionary

  • Recognition — Rec og*ni tion (r[e^]k [o^]g*n[i^]sh [u^]n), n. [L. recognitio: cf. F. recognition. See {Recognizance}.] The act of recognizing, or the state of being recognized; acknowledgment; formal avowal; knowledge confessed or avowed; notice. [1913… …   The Collaborative International Dictionary of English

  • recognition — recognition, identification, assimilation, apperception are comparable when they designate a form of cognition which relates a perception of something new to knowledge already acquired. Recognition implies that the thing now perceived (as by… …   New Dictionary of Synonyms

  • recognition — recognition; un·recognition; …   English syllables

  • recognition — [n1] identification, acknowledgment acceptance, acknowledging, admission, allowance, apperception, appreciation, apprehending, assimilation, avowal, awareness, cognizance, concession, confession, consciousness, detection, discovery, double take* …   New thesaurus

  • recognition — ► NOUN 1) the action of recognizing or the process of being recognized. 2) appreciation or acknowledgement. 3) (also diplomatic recognition) formal acknowledgement by a country that another political entity fulfils the conditions of statehood …   English terms dictionary

  • recognition — [rek΄əg nish′ən] n. [L recognitio < recognitus, pp. of recognoscere: see RECOGNIZANCE] 1. a) a recognizing or being recognized; acknowledgment; admission, as of a fact b) acknowledgment and approval, gratitude, etc. [in recognition of her… …   English World dictionary

  • Recognition — (v. lat.), 1) Wiedererkennung, Anerkennung; 2) die vor Gericht od. einem Notar geschehene Anerkennung einer Sache od. Person für dasjenige, für was sie ausgegeben worden ist; im Civilproceß bes. von der Anerkennung von Urkunden gebraucht, s. u.… …   Pierer's Universal-Lexikon

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